Executed a brand refresh for client Echelon Business Development, a professional networking organization that helps promote its members with a diverse marketing platform.

Their creative brief requested a rebrand, specifically geared towards a new membership offering — a uniquely-designed and curated newsletter called the “Echelon Insider,” disseminated monthly to over 1,000 members and recipients.

The final newsletter incorporates a new, professional logo with revitalized branding, tailored email newsletter designs, individually-built landing pages, relevant member content, and templated assets for continual use, such as web and social media banners, GIFs, and icons.