Executed a brand refresh and marketing campaign for client Giggles and Stardust, an edutainment company that produces video content for children ages 3+. Upon reviewing their monthly subscription offerings and decreased viewership, my primary goal was to find alternative solutions designed to increase income for their business.

By rebranding Giggles and Stardust as a reliable, fun-loving experience, I generated new revenue streams for the company and repositioned its marketing tactics to attract parents, rather than their toddlers. This strategy was to not only assure parents that the brand, and its video content, was safe and educational for their children, but also to promote newly-designed Giggles and Stardust merchandise. I also designed and implemented craft kits and stickers which then accompanied their preexisting books and clothing.

Upon launch, the rebrand was a fast success. Having now adopted an e-commerce approach, Giggles and Stardust saw a high volume of product sales via their new Etsy storefront. In addition, traffic to their new website increased dramatically, and their revamped social media and YouTube channels drew a broad new audience.