Created a brand identity for client's eLearning Instructional Design company, The Upskill Experience. The company sells online programs, workshops and webinars for learning designers who want to transition from full time to freelance. 

Their creative brief requested a logo that would convey an energetic and empowering brand. The final identity symbolically represents an upward progression, tying into their mission to help professionals "skill up" in their careers. This logo remains the heart of their D2C branding.